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01 THE PERSON BEHIND THE BITE

HEY,
I’M ALSI.

One person. One very good hoodie. One idea that might just make the world a little better.

Read my story
Alsi, founder of The Hoodie Boy

INDEPENDENT BRAND EST. 2026

My name is Alsi, and I want to make the world a better place—one hoodie at a time. That’s why 10% of our profits will go toward helping fight cancer.

I’m obsessed with hoodies and practically live in them. But most hoodies are either boring or uncomfortable, so I decided to create something different: bold, unique designs that feel as good as they look.

The shark hoodie is just the beginning.

— Alsi
THB / ALSITHE PERSON BEHIND THE BITE
ALSI THE HOODIE BOY
THE PROMISE10%

of our profits go toward helping fight cancer. Every hoodie does more than look good.

Our impact

ONE HOODIE AT A TIME.

READY TO
MAKE WAVES?

Meet the shark hoodie